The old formula for direct marketing has been mass marketing: Mail to as many individuals as that you can, someone has to be interested. Nevertheless, paper and shipping costs are always increasing, and with so much mail ending up in the trash, businesses have changed their way of thinking. Why waste money mailing to everybody when everybody isn't a potential client? You need to target the leads who'll buy. That's the distinction between mass marketing and target marketing. Targeted electronic mailing list pinpoint your best leads. There's less waste and also the higher percentage of prospects responding to your mailing.